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Britain By Car - A Motoring History

Created Date:

21 September 2013

Last Modified:

05 February 2026
Worthing

Worthing Motors

Citroën's first dealership in Britain.

Location
28/30 Broadwater Road, Worthing, BN14 8AG

Date
1923 – present 

One of the Company's early advertisements; source, The Worthing Gazette, 15th August 1923.
Selling the Slough-built Light Fifteen, Source: Worthing Herald, 27th January 1950.
In August 1960, the Worthing Herald announced that Worthing Motors had received the first Citroen Bijou to be delivered in England, source: Grace's Guide to British Industrial History.

Commentary
Worthing Motors was established in 1923 by John Poxon, the great grandfather of the present director, after travelling to Paris, where he met Andre Citroën, and acquired the distribution rights for Citroën cars in Sussex. 

In a brochure marking the company's 90th anniversary, it explains that customers included Sir Rowland Smith, past chairman of Ford UK, who on his retirement asked to be given the Citroën DS that Ford had acquired for their research department.  Apparently Sir Rowland went on to buy at least ten more Citroëns until giving up driving in his late 80s.

Further details 

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